莫婷婷
副教授
教育背景
法国艾克斯-马赛大学，市场营销学博士
法国艾克斯-马赛大学，市场营销学硕士
中国传媒大学，广告学学士
学术经历
2016/11-今 伟德BETVlCTOR1946 副教授/硕士生导师
2013/09 - 2016/09 巴黎商学院 (PSB Paris School of Business) 助理教授 (终身教职)
2010/09 - 2010/12 美国威斯康星-麦迪逊大学(Univ. Wisconsin-Madison)，访问学者
研究领域
消费者行为，高端品牌消费心理， 品牌管理，跨文化心理学
学术论文
1.Tingting Mo, Yoon-Na Cho & Nancy Wong (2022), ““I must have done something good”: Justifying luxury consumption with karmic beliefs”, Journal of Business Research, SSCI, Vol 144, Issue May, pp. 193-200.
2.Weisha Wang, Tingting Mo* & Yichuan Wang (2022), “Better self and better us: Exploring the individual and collective motivations for China's Generation Z consumers to reduce plastic pollution”, Resources, Conservation and Recycling, SSCI, Vol 179, Issue April, pp. 106-111.
3.Tingting Mo (2020), “ “Income vs. education” revisited – the roles of “family face” and gender in Chinese consumers’ luxury consumption”, Asia Pacific Journal of Marketing and Logistics, SSCI, forthcoming
4.Yuanyuan Zhou, Bin Tian, Tingting Mo* & Zhuoying Fei (2020), “Consumers complain more fiercely via small screen devices: The role of spatial crowding”, Journal of Service Research, SSCI, Vol 23, Issue 3, pp. 353-367.
5.Yuanyuan Cai & Tingting Mo* (2020), “Making an exciting brand big: Brand personality, logo size and brand evaluation”, Canadian Journal of Administrative Sciences, SSCI, Vol 37, Issue 3, pp. 259-267.
6.Tingting Mo* & Nancy Wong (2019), “Standing out versus fitting in: Luxury value perception and acculturation”, International Marketing Review, SSCI, Vol 36, Issue 3, pp. 483-510.
7.Yuanyuan Cai & Tingting Mo* (2019), “When independents favor far extension: Self-construal, brand extension and brand concept consistency”, Social Behavior and Personality, SSCI, Vol 47, Issue 1, pp. e7460.
8.Tingting Mo (2015), “Proposition d’une nouvelle segmentation des jeunes consommateurs chinois vis-à-vis du luxe”, Décisions Marketing, vol 80, pp. 87-108 (French peer-reviewed journal).
9.Chiraz Aouina-Mejri & Tingting Mo (2015), “Filanthrope : Quel potentiel pour une marque de luxe éthique sur le marché français? ”, CCMP, Case in both English and French.
10.Tingting Mo & Elyette Roux (2014), “Luxury Consumers & Luxury Brand Management in China”, in Brand Management in Emerging Markets: Theories and Practices, IGI Global. Book chapter.
