主题Topic：Is the Glass Half Empty or Full? Understanding Individual Differences inPerceived Economic Mobility
时间Time：11月16号（周三）｜November16, 2016 (Wednesday), 14:00–16:00
地点Venue：文泉5楼会议室｜Meeting Room, Fifth Floor，WENQUAN
主讲人 / Speaker：
NancyWong，Kohls Chair in Retail Innovation,professor from School of Human Ecology, University of Wisconsin-Madison, Heracademic papers are published in Journal of Consumer Research, Journal ofBusiness Research, Journal of Research for Consumers, Journal of Academy ofBusiness and Economics, and International Journal of Research in Marketing, etc.
研究领域 / Research Interests
Culture,materialism and emotion, Cross-cultural research methods and Consumer decisionmaking and public policy
摘要 / Abstract:
This researchconceptualizes and develops the Perceived Economic Mobility Scale (PEMS), whichmeasures the degree to which individuals perceive a society as mobile in theway that it allows people to move up the economic ladder in relative standing.A series of 12 studies provided evidence that PEMS possesses a replicableunidimensional factor structure, reasonable internal consistency, nomologicaland discriminant validity, known-group validity, and predictive validity.Following that, two empirical studies revealed that PEMS predicts financialbehaviors such that people take more financial risks when they perceive societyas economically mobile.
主办 / OrganizedBy:
伟德BETVlCTOR1946
工商管理学院营销管理系
Wenlan School of Business;
Department of Trade and Marketing, Management School ofBusiness Administration
