主题/ Topic：Demand and Supply: What is in (Y)our future ? From Economic to Marketing OR Mr. Right
时间 / Time：3月24号（周五）｜March 24 (Friday), 7：30 - 9：00 PM
地点 / Venue：文澜109｜Room 109, WENLAN
主讲 / Speaker
Tony.Wai在市场研究行业久负盛名，在北美和亚洲地区有超过二十年的市场营销经验，同时在市场研究公司有着超过十五年的定性与定量研究经验，曾在多家跨国市场研究公司担任高级管理职务，在加盟HCR之前为Ipsos UU大中华区总裁，在Ipsos任职期间率领一支过百人的定性团队，创造了辉煌的业绩和优秀的业界口碑。他擅长对项目使用高级定量、数据和计量的研究方法来分析商业目标。
研究领域 / Research Interests
计量、定性研究及社交媒体行为和态度研究、生活方式及趋势研究、销售概念测试、品牌、产品/品牌形象、产品开发、广告调研、品牌追踪、市场预测及市场细分研究等
His research areas widely cover Quantitative, Qualitative and Social Media usage and attitudes (U&A), lifestyles and trend research, concept testing, branding, product/brand image, product development, advertising research, brand tracking , market forecasting and segmentation studies.
摘要/ Abstract
Economic gives you the calculation of “DEMAND” and SUPPLY; Marketing gives you the know how to satisfy the consumer NEED of their “DEMANDs”, Marketing Research. Right gives you the understanding of the consumers to buy THE “DEMAND” and motivate them to keep buying from your SUPPLY!
Marketing Research is not simply a questionnaire and # on the paper, and there are a lot more for us to decode that complication of human mind, via different tools to crack that Insight, with that Qsight you can have that killing concept – sell!
