主题 | Topic：Luxury Marketing in the Digital Era
时间 | Time：3月29号（周二）｜March. 29th (Tuesday), 16：00 – 17:30
地点 | Venue：文澴楼217｜Room 217，WENHUAN
主讲 | Speaker
Nicolas Hanssens graduated from the University of Neuchâtel in Switzerland and was lecturer and researcher for this institution from 2009 to 2011. His research focused on the international marketing strategy for luxury goods, with a specific emphasize on the Chinese market. Nicolas Hanssens has a significant track-record as marketing consultant in the luxury sector and was in charge of the Digital Transformation of the Swatch Group globally from 2016 to 2021.
研究领域 | Research Interests
International Marketing Strategy for Luxury Goods
摘要| Abstract
This talk aims to present the challenges faced by the luxury industry since digital marketing became a critical growth driver. Concrete industry experiences will be shared to illustrate the theoretical frameworks.
